LONDON EVENT FLORIST

The Journal

Flowers, London, weddings, events and the occasional bit of advice we've picked up after more than 20 years of doing this. Some of it is beautiful. Some of it is practical. And some of it is simply a look behind the scenes at how these things actually come together.

BEHIND THE FLOWERS

More than twenty years of learning what actually works

After more than twenty years working with flowers, you pick up quite a lot that never makes it onto a care card or into a floristry book.

You learn which flowers are worth buying that week, which ones look beautiful but behave terribly, how quickly a large room can swallow an arrangement and why something that looks enormous in the studio can suddenly look tiny when it arrives at the venue.

The Journal is where we can share some of that.

Sometimes it'll be a wedding or installation we particularly loved. Sometimes it'll be something useful about flowers. And sometimes it'll simply be a look at what actually happens behind the finished photograph.

The finished flowers are only ever part of the story.
Meet London Event Florist →

Explore The Journal

Start with whatever takes your fancy.

Flower Guides

Useful things we've learned from working with fresh flowers every day.

Read Flower Guides →

Weddings

Real weddings, beautiful venues and how the flowers actually came together.

Explore Weddings →
A large floral arrangement of white and pale green flowers cascades down an ornate dark wood staircase in a grand interior with statues and a large portrait painting on the wall.

Events & Installations

The big builds, strange ideas and projects that usually look slightly terrifying halfway through.

See Events & Installations →

Behind the Scenes

The bits you don't normally see once the finished photographs appear.

Go Behind the Scenes →
A large, elegant floral arrangement featuring blush pink and cream roses, white baby's breath, and green eucalyptus stems in a clear glass vase, styled on a marble table next to a stack of books in a softly lit room.
KEEP IN TOUCH

Occasionally worth opening.

We'll send the occasional new project, flower guide, seasonal idea or behind-the-scenes story. Not every day. Not because somebody told us we should send a newsletter every Tuesday. Just when we've actually got something worth showing you.

KEEP EXPLORING

Looking for something particular?

The Journal is only one part of what we do. If you came here looking for flowers, planning something or simply trying to keep a bouquet alive for a little longer, these are probably more useful.
Dorchester pink rose and hydrangea arrangement styled in a contemporary London interior

FLOWER DELIVERY

Send Flowers in London

Seasonal bouquets made by our florists and delivered across London.

Shop Flowers →

FLOWER CARE

Make Your Flowers Last Longer

The simple flower-care things we actually do ourselves.

Read the Flower Care Guide →

WEDDINGS

Planning a Wedding?

Bespoke wedding flowers designed around the couple, the venue and the day.

Explore Wedding Flowers →

FLOWERS AT WORK

Flowers for the Workplace

Regular flowers for offices, hotels, restaurants and beautiful commercial spaces across London.

Explore Flowers at Work →

JOURNAL ENQUIRIES

Want to ask us something?

Seen something in The Journal you'd like to know more about?

Whether you have a question about one of the projects, want to feature our work, need permission to reproduce something or would simply like to know how we did it, send us a message.

If you're contacting us about a particular article, tell us which one and we'll know exactly what you're talking about.

A quick note about permissions

Sending a request doesn't automatically grant permission to reproduce our photographs, articles or other content. If you'd like to use something, tell us where and how it will be published and we'll confirm what's possible.