Take one colour and see just how far we could push it.
Blush, dusty rose, raspberry, fuchsia and hot pink layered together rather than treated as one shade.
A spring floral frontage designed to completely transform the entrance.
Hundreds of stems grouped together in a full spectrum of colour.
The starting point was very simple: pink.
Not a little pink tucked into a mostly neutral arrangement. Not blush with a bit of white to calm it down. We wanted the colour to be the thing you noticed first.
The interesting part was making sure it still had depth.
Using one colour doesn’t mean using one shade. We moved from very pale blush through dusty rose and raspberry into much stronger pinks, then changed the scale and texture of the flowers as well.
That meant the frontage could feel completely pink without becoming one solid block of colour.
Up close there were lots of individual details. From across the street, it read as one big, unapologetically pink statement.
Colour works much harder when you stop being frightened of using enough of it.
“When you work almost entirely in one colour, variation becomes much more important.
If every flower is the same shade, size and shape, the whole thing can go flat very quickly.
For this installation we moved from very pale blush through dusty rose and raspberry into much stronger pinks, then mixed soft, blowsy flowers with smaller details and blossom.
From a distance you see pink.
When you get closer, there’s much more going on.”
“The scale was really important on this one.
A few pink flowers around the doorway would have disappeared almost immediately. We wanted the frontage to feel completely transformed, so the flowers needed to travel across the building rather than sitting politely around the entrance.
Cherry blossom gave us the height and movement, while the denser flowers underneath brought in stronger areas of colour.
We also deliberately avoided making everything too neat.
The branches were allowed to move outwards and upwards so the whole thing felt more like the flowers had grown across the frontage rather than simply being attached to it.
That slightly wild shape is what made it work.”
We’ve been creating floral installations, event flowers and seasonal displays across London for more than 20 years.
The work doesn’t stop at choosing beautiful flowers. We work out how the design will sit on the building, how it will be constructed, how much impact it needs from the street and how we’re actually going to install it.
That practical side matters, particularly with large floral façades like this one.
A concept can look wonderful on paper. It still has to work when you’re standing outside with a van full of flowers and a building waiting to be transformed.
A few more stories, projects and things we've learned along the way.
Hundreds of flowers, every colour we could get our hands on and an old-fashioned English tea party. A look behind one of our most colourful London floral installations.
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Large floral installations rarely look straightforward halfway through. A little look at the planning, problem-solving and practical work behind making them happen.
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The simple things we actually do with fresh flowers every day — clean water, fresh-cut stems and a few habits that genuinely make a difference.
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