PRIVACY POLICY

Last updated: 22 August 2026

London Event Florist respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it, who we may share it with and the rights you have in relation to your personal information.

1. WHO WE ARE

This website, london.florist, is operated by:

Warren Bushaway London Event Florist Limited
78a Rothschild Road
Chiswick
London
W4 5NR
United Kingdom

Email: hello@london.florist
Telephone: 07407 227724

For the purposes of UK data protection law, we are the controller of the personal information described in this Privacy Policy.

2. INFORMATION WE COLLECT

Depending on how you use our website or services, we may collect information including:

• Your name
• Billing and delivery addresses
• Email address
• Telephone number
• Order and purchase information
• Delivery instructions
• The name, address and contact information of a flower recipient
• Personal card messages or information you choose to provide with an order
• Information provided when you contact us or make an enquiry
• Information relating to wedding, event, corporate or bespoke floristry enquiries
• Your marketing preferences
• Technical information such as IP address, browser type, device information and website activity
• Information collected through cookies and similar technologies

Payment information is processed securely through our ecommerce and payment providers. We do not need to receive or store your complete payment card details ourselves.

Please do not provide sensitive personal information unless it is genuinely necessary for us to provide the service you have requested.

3. INFORMATION ABOUT FLOWER RECIPIENTS

When you order flowers for another person, you may provide us with their name, delivery address, telephone number and other delivery information.

We use this information only as reasonably necessary to prepare, manage and deliver the order, communicate about the delivery and resolve any delivery issues.

If you provide another person's personal information to us, please ensure that you are entitled to provide that information for these purposes.

4. HOW WE USE YOUR INFORMATION

We may use personal information to:

• Process and fulfil flower orders
• Arrange and manage deliveries
• Contact you or a recipient when necessary to complete a delivery
• Process payments and refunds
• Respond to enquiries
• Prepare proposals and communicate about weddings, events, corporate flowers and bespoke projects
• Provide customer service
• Manage our relationship with customers and clients
• Maintain the security and operation of our website
• Prevent fraud and misuse
• Maintain appropriate business, tax and accounting records
• Improve our website, products and services
• Understand how customers use our website
• Send marketing communications where we are permitted to do so
• Comply with our legal and regulatory obligations
• Establish, exercise or defend legal claims where necessary

We do not sell your personal information.

5. OUR LAWFUL BASES FOR USING PERSONAL INFORMATION

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we rely on:

CONTRACT

Where processing is necessary to provide products or services you have ordered or requested, including taking payment, preparing an order and arranging delivery.

LEGITIMATE INTERESTS

Where processing is reasonably necessary for the operation and improvement of our business, customer service, website security, fraud prevention, administration and understanding how our services are used, provided those interests are not overridden by your rights.

LEGAL OBLIGATION

Where we need to retain or use information to comply with applicable law, tax, accounting or other legal requirements.

CONSENT

Where consent is required, including for certain marketing activities, cookies or similar tracking technologies. Where we rely on consent, you may withdraw it at any time.

6. SHOPIFY AND OUR ONLINE STORE

Our online store is powered by Shopify.

Shopify provides the ecommerce technology that allows us to display products, accept orders and operate our online store.

When you use our website or place an order, personal information may be processed by Shopify and relevant service providers in order to operate the store, process transactions, maintain security and provide ecommerce functionality.

Shopify has its own privacy information explaining how it processes personal information.

7. WHO WE SHARE INFORMATION WITH

We only share personal information where reasonably necessary.

This may include:

• Shopify and ecommerce technology providers
• Payment processors
• Delivery drivers, couriers and delivery providers
• Website hosting and technical service providers
• Email and communications providers
• Marketing, analytics and advertising providers where applicable
• Professional advisers such as accountants, insurers and legal advisers
• IT and security providers
• Government bodies, regulators, courts or law enforcement where required by law
• A purchaser, investor or adviser in connection with a genuine sale, restructuring or transfer of the business

Service providers are only given the information reasonably necessary to perform the relevant service.

8. FLOWER DELIVERIES

To complete a flower delivery, we may provide the delivery driver or courier with information such as the recipient's name, delivery address, telephone number and delivery instructions.

This information is used for the purpose of completing or resolving the delivery.

9. MARKETING COMMUNICATIONS

Where permitted by law, we may send information about our flowers, seasonal collections, events or services.

Where consent is required, we will ask for it.

You can unsubscribe from marketing emails at any time by using the unsubscribe option contained in the message or by contacting:

hello@london.florist

Stopping marketing communications does not prevent us from sending service communications that are necessary in connection with an order, enquiry or existing relationship.

10. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the website, shopping basket, checkout, security and other essential functions to operate.

Other technologies may be used for preferences, analytics, performance, advertising or similar purposes.

Where UK law requires consent for non-essential cookies or similar technologies, they should not be used until the appropriate consent has been obtained.

You can manage available privacy and cookie choices through the consent controls provided on our website.

More detailed information may also be provided in our Cookie Policy or cookie preferences tool.

11. GOOGLE MAPS AND EMBEDDED CONTENT

Our website may include content provided by third parties, including an embedded Google Maps business listing.

When you interact with embedded third-party content, the provider may receive technical information such as your IP address, browser or device information and may use cookies or similar technologies in accordance with its own privacy practices and your applicable consent choices.

12. INTERNATIONAL DATA TRANSFERS

Some of the technology and service providers used to operate our website and business may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps, or rely on our service providers to implement appropriate lawful safeguards, as required by applicable UK data protection law.

These may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual safeguards.

13. HOW LONG WE KEEP PERSONAL INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, tax, contractual and reporting requirements.

Order and transaction records may generally be retained for up to six years where necessary for accounting, tax or legal purposes.

Enquiry information that does not result in an order or continuing relationship may be deleted sooner when it is no longer reasonably required.

Marketing information may be retained until you unsubscribe or object, subject to keeping limited suppression information where necessary to respect your preference not to receive further marketing.

The appropriate retention period depends on the nature of the information, why it was collected and any applicable legal requirements.

14. HOW WE PROTECT YOUR INFORMATION

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

However, no website or internet transmission can be guaranteed to be completely secure.

15. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances and the lawful basis being used, UK data protection law may give you rights including:

• The right to request access to your personal information
• The right to request correction of inaccurate information
• The right to request deletion of your information in certain circumstances
• The right to request restriction of processing in certain circumstances
• The right to object to certain processing
• The right to data portability in certain circumstances
• The right to withdraw consent where processing is based on consent

You also have the right to object to the use of your personal information for direct marketing at any time.

To exercise a data protection right, contact:

hello@london.florist

We may need to verify your identity before fulfilling a request.

16. COMPLAINTS

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address them.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office
Website: ico.org.uk

17. LINKS TO OTHER WEBSITES

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy information provided by those organisations when you visit their websites.

18. CHILDREN

Our website and services are not directed at children and we do not knowingly seek to collect personal information from children for marketing purposes.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, legal requirements or the way we process personal information.

When we make changes, we will update the "Last updated" date at the top of this policy.

20. CONTACT US

If you have a question about this Privacy Policy, how we use personal information or your data protection rights, please contact:

London Event Florist
Warren Bushaway London Event Florist Limited

78a Rothschild Road
Chiswick
London
W4 5NR
United Kingdom

Email: hello@london.florist
Telephone: 07407 227724
Website: london.florist